Digital Content Creator
Key Production Group is the leading manufacturing company for vinyl records and music packaging in the UK. Since 2016, I have been working as Digital Content Creator, producing creative contents for social media campaigns from the idea to the final product, advising the company on marketing strategies, brand positioning creative direction.
Key Production | Product Photography
Key Production | We Are Here For You | COVID-19 Video Ad
Key Playback | Video Content Creation
Key Playback is a new platform created by Key Production and aimed to support and amplify the voices of the independent music community through exclusive interviews, curated playlists, industry news and much more. I have curated the project from the start, working closely with the Marketing and Design team producing engaging digital contents based on our targets and our audience's interests and demographic. I have been leading the creation of contents and advised on the best strategies to adopt in order to promote the platform effectively on social media.
Key Production | Releases Round-Up
A monthly series of videos showcasing the best and more interesting releases manufactured by Key Production.
Key Production 101 | Video Content Creation
Key Production is often organising 101 sessions aimed at people in the industry and fans alike, sharing the knowledge on vinyl pressing and distributing accumulated in 30 years of activity. Here, a couple of video I have produced for the series which illustrate the differences between types of vinyl records.